The all-consuming nature of mobile phones has reared its head once again with the latest revelation regarding mobile text messaging. A recent study conducted by the Mobile Data Association has revealed that roughly 11 million texts are sent in the United Kingdom every hour – all of this despite the impact of the social media networks such as Twitter and Facebook.
During 2009, an average of 265 million text messages were sent on a daily basis (a total of 96.8 billion annually), with 1.6 million picture messages also shared.
The annual record of sent text messages compares favourably with the previous two years – as 56.9 billion and 78.9 billion messages were sent in 2007 and 2008 respectively. This suggests that the supplies continue to meet the demands of the UK consumer market and that short, concise texting is just as efficient as social media websites.