Mobile phone carrier Vodafone has revealed that it has secured the largest music customer base in Europe over the last 12 months. Around 450,000 European customers currently register to the Vodafone music subscription service that is partnered with four major record labels – Universal Music, Sony Music, Warner Music and EMI providing DRM-free music to all subscribers.
Over the Christmas period over 100,000 customers subscribed to the service, with recipients of new Vodafone mobile phones and smartphones naturally signing up to be part of the music directory. Subscribers can purchase differing levels of music, from 10 tracks a month to an unlimited supply from some of the world’s biggest music labels.
Vodafone internet services Director of Content, Lee Epting, said: “We are really excited by our customers’ reaction to these great music offers. We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles.