Posts Tagged ‘consumers’

Mobile Phones – Regulator Confirms Consumers Can Soon Change Providers Within One Working Day

Tuesday, April 6th, 2010

Mobile regulators, Ofcom have revealed that mobile phone consumers will soon be able to change providers and network carriers within one working day as opposed to the current two-day changeover period.

Although the change is still subject to further consultation, it looks likely to be brought into place, with consumers currently frustrated at having to wait 48 hours to receive their Port Authorisation Code (PAC) in order to change providers and tariffs. As part of the change in conditions, consumers will be able to receive their PAC immediately or within two hours via SMS.

The estimated date for the implementation of this idea is currently set for Q1 of 2011.

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Mobile Phones – iPhone Remains Highly Desirable to Consumers

Monday, January 25th, 2010

The opening sales figures from Vodafone’s iPhone last week would suggest that the Apple smartphone remains highly desirable to UK mobile phones consumers. Over 100,000 units were sold across the nation last week, as Vodafone’s pay-monthly customers well and truly caught the iPhone bug.

The iPhone has been on the market for almost three years now and it shows no signs of weakening in demand despite the influx of smartphones across a broad range of manufacturers including HTC, Palm and Nokia.

Despite the fact that many rival smartphones offer greater practicality and connectivity than an iPhone, its stylish looks and general persona has ensured that it remains at the forefront of the UK market.

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Mobile Phones – Mobile Internet Often Unused By Consumers

Thursday, January 21st, 2010

Despite the impressive success of high-end mobile phones and smartphones a recent study suggests that mobile internet continues to be used sparingly by UK mobile consumers. The UK-wide research into mobile habits was taken by Essential Research, who found that 76% of mobile phone and smartphone users still don’t access the internet via their handsets.

These latest findings come just days after the release of Google’s much-vaunted smartphone, Nexus One and will surprise manufacturers after the market share of smartphones increased over 2009.

Essential Research revealed that 60% of the consumers surveyed did not own a handset with direct internet access, with only a third of those users interested in upgrading to a smartphone.

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Mobile Phone Tariffs Bewilder UK Consumers

Thursday, October 22nd, 2009

With over a million mobile phone contracts and tariffs available across the nation, it is perhaps unsurprising that so many UK consumers are bewildered as to whether they are receiving a good deal or not. This is the view of watchdog, Consumer Focus, who polled a selection of UK mobile phone users to find that there are a staggering 1.3 million deals available for calls, texts and mobile web usage.

As the mobile phone and smartphone markets continue to compete, network providers are also competing for custom, enticing new users with free handsets and competitive tariffs that can be tailored to meet the demands of each individual consumer.

The recent study by Consumer Focus also revealed that many consumers that sign up or renew to new tariffs often end up paying hidden costs that were unknown at the time of purchase. Two-thirds of the 2,013 people surveyed agreed that there were too many tariffs to choose from in the current market, and complained of feeling overwhelmed by the significant choice.

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Mobile Phone Consumers Turning to Internet for Purchases

Thursday, October 8th, 2009

The growth of the online mobile shopping trend appears to be on the incline according to YouGov’s latest survey on mobile browsing and buying experiences. It was revealed that the standards of customer service and a lack of suitable deals saw a third of those surveyed fail to find the mobile phone and contract to suit their requirements. 

Perhaps unsurprisingly this has seen a rise of consumers turning to online mobile shops to complete their purchases, with 53% of consumers using the web for their most recent purchase. With the chance to read plentiful reviews of mobile products and accessories, consumers are now greater informed than ever before, reducing the need of paying a visit to a mobile store.

Easy access to online reviews tips the balance in contrast to the apparent level of interaction in a mobile phone shop. 91% of the survey admitted that they would have appreciated being able to play with a working handset before purchase, but only 44% were physically able to do so. These stark figures suggest that the mobile phone industry is still missing out on a large percentage of its potential target audience, with too many consumers getting unsatisfactory service and advice.

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